MEDVIVA
Connecting you to licensed healthcare professionals, anytime, anywhere.
Clients
Portfolio Project
Timeline
8 Weeks
Service
Mobile app
Tools
Figma, Figjam
problem statement
Access to timely and affordable healthcare is limited for people in remote areas, those with mobility challenges, or individuals who can’t afford frequent hospital visits. Long wait times, scheduling issues, and lack of localized care make the traditional healthcare system difficult to navigate.
Why the problem haven't been solved before
Many existing telemedicine solution focus more on offering video consultations than on creating a seamless, user friendly patient experience. Most platforms are built with healthcare providers in mind, leaving patients to navigate clunky interfaces, Inconsistent appointment flows, or apps that assume a high level of digital literacy.
In regions with limited access to tech infrastructure or healthcare education, these barriers become even more evident. Additionally, strict healthcare regulations, complex user needs, and a lack of patient-centered design thinking have slowed down innovation in this space.
This is exactly where my solutions stand out, by prioritizing clarity, ease of use and trust-building features specifically for patients.
Possible solution
Design a telemedicine mobile app that allows users to:
Book virtual consultations with verified doctors
Get prescriptions and lab requests digitally
Access medical records securely
Receive reminders and health tips
Choose affordable doctors to consult with and payment options
The goal is to make quality healthcare accessible, fast, and stress-free.
Target audience
Adults (ages 18–55) in urban or semi-urban areas
Busy professionals who struggle to make time for hospital visits
Patients with chronic conditions needing regular check-ins
Parents and caregivers managing healthcare for others
People in underserved or rural areas with limited clinic access
The approach
Create a user-centered mobile experience that feels trustworthy, simple, and efficient, especially for users with low tech confidence. Prioritize accessibility, intuitive navigation, and fast task completion.
My role
I was the sole product designer responsible for user research, UX strategy, UI design, and prototyping.
Design thinking process
I conducted surveys & interviews with patients and doctors to understand pain points, Mapped out core problems: long wait times, lack of access, and trust issues, Brainstormed features like appointment booking, live video, e-prescriptions, Created low- and high-fidelity wireframes using Figma, and then Ran usability tests with 2 users; iterated based on feedback |
Project timeline
Define Phase
User Persona
Understanding the real needs, behaviors, and pain points of our target users helped shape a solution that feels both accessible and trustworthy, especially for those navigating healthcare digitally for the first time.
Empathy Map
Empathize Phase
Qualitative Research
To explore user frustrations with traditional healthcare and expectations from a digital solution.
Interview questions
Can you describe your last experience seeking healthcare and how it went?
What challenges or delays did you face during that process?
What features or assurances would make you trust a healthcare consultation app?
Key insights derived
Most users feel overwhelmed by hospital wait times and unclear processes.
There’s a strong desire for faster, more transparent care, especially when users are unwell and need urgent advice.
Many said they’d feel reassured if the app clearly highlighted doctor credentials, consultation costs, and response time.
Quantitative Research
To understand how users currently seek medical help and their willingness to use a telemedicine platform like MedViva.
Key insights derived
72% of respondents have delayed care due to long queues or high consultation fees.
64% prefer online consultations for non-emergency symptoms to avoid travel and waiting time.
81% said they would use a telemedicine app if it ensures licensed doctors and secure consultations.
Task flow
The Process of Booking a Doctor
The Process of Buying Drugs
information Architecture
High fidelity wireframe
Typography & color
Usability Testing
I tested with 2 users and made key iterations based on feedback around confusing appointment flows and unclear prescriptions displays.
Prototype video
Measurable Result
If launched, the app would cut scheduling appointment by 50% and consultation access by up to 3x in underserved areas.
Showcase of reviews
Final thoughts / if i had more time
I would have love to include voice-enabled navigation for patients with disabilities.
Visual design
Thank you for your time :)
Open to full-time roles, freelance projects, and meaningful collaborations — contact me.