MEDVIVA
Connecting you to licensed healthcare professionals, anytime, anywhere.
Clients
Portfolio Project
Timeline
8 Weeks
Service
Mobile app
Tools
Figma, Figjam
MedViva is a telemedicine mobile app designed to connect users with licensed healthcare professionals anytime and anywhere.
The concept goes beyond appointment booking. It brings consultations, prescriptions, medical records, medication delivery, reminders, and other essential healthcare tasks into one connected experience.
The goal was simple: make getting and managing care feel more accessible, trustworthy, and less stressful.
For many users, the problem wasn't simply finding a doctor.
Getting care could mean travelling to a hospital, waiting for long periods, dealing with scheduling conflicts, paying consultation costs, or disrupting an already busy routine.
For people living in underserved areas or dealing with mobility challenges, these barriers could become even greater.
The opportunity was therefore bigger than putting a doctor on a screen.
MedViva needed to reduce the friction between realizing you need care and actually receiving it.
After synthesizing insights from 3 user interviews and 37 survey responses, four recurring areas of friction emerged:
Booking: Users struggled with finding the right doctor, conflicting appointment times, and unclear booking steps.
Trust & pricing: Users wanted verified professionals, transparent consultation fees, ratings, and confidence before sharing medical information.
Healthcare management: Prescription and medical records were difficult to access, organize, and manage over time.
Medication discovery: Users found medical terminology, large lists, and unclear search results frustrating when looking for medications.
These patterns pointed to a broader problem: users needed a healthcare experience that reduced uncertainty and effort at every step.
That shifted the design question from:
“How do we help someone book a doctor?”
to:
“How do we make the entire process of seeking and managing care feel easier, clearer, and more reassuring?”
Research showed that users cared strongly about three things when choosing healthcare:
Who am I talking to?
Users wanted confidence that healthcare professionals were qualified and verified.
How much will it cost?
Consultation pricing needed to be clear before users committed.
How difficult will this be?
Users wanted an experience that reduced effort rather than creating another complicated process.
They also valued secure medical records and easier access to healthcare.
This made trust, clarity, and accessibility central design requirements rather than visual considerations added later.
Survey responses reinforced what emerged from the qualitative research.
Many users reported postponing hospital visits because of cost, travel distance, and waiting times.
Virtual consultations, digital prescriptions, affordable doctor options, and medication delivery were seen as ways to make healthcare easier and more accessible.
The research suggested that convenience could influence whether people acted on their healthcare needs in the first place.
Competitive analysis revealed a gap.
Many telemedicine products concentrated heavily on the consultation itself. Fewer connected the different tasks surrounding that consultation into one experience.
That created an opportunity for MedViva to support the broader healthcare journey:
Find care → Choose a professional → Consult → Receive prescriptions → Manage records → Get medication → Stay on track
Instead of designing another consultation platform, I designed around the idea that healthcare is a continuous journey.
The experience brought the most important healthcare tasks closer together.
Users could:
Discover healthcare professionals
See important doctor information and consultation costs
Book consultations
Access medical records
Manage prescriptions
Arrange medication delivery
Receive reminders
Access health insights
The intention wasn't to add features for the sake of completeness.
Each part of the experience had to support the larger goal: help users move through healthcare with less uncertainty and effort.
Because healthcare is a high-trust experience, credibility couldn't be hidden behind multiple screens.
Doctor credentials and consultation costs were surfaced early so users could make informed decisions before booking.
This also influenced the information hierarchy.
Instead of overwhelming users with every available detail, the interface prioritized the information needed to answer the most important questions first.
Who is this doctor?
What does the consultation cost?
What can I do next?
The design connected the major parts of the healthcare journey without making the interface feel unnecessarily complex.
The experience was designed around quick access to important actions while maintaining a clear information hierarchy.
The underlying principle was:
Less searching. Less uncertainty. More clarity.
This was especially important on mobile, where users may already be dealing with stress, limited attention, or an urgent healthcare concern.
Healthcare isn't an environment where users should have to figure out how an interface works.
The design therefore prioritized:
Critical information first
Clear actions
Simple navigation
Strong visual hierarchy
Reduced cognitive effort
Early trust signals
The goal was to make the interface feel reassuring rather than demanding.
Usability testing focused on realistic healthcare tasks.
Participants were asked to:
Find an affordable doctor
Book a consultation
Access medical records
Order medication
Users were able to navigate these tasks efficiently and described the experience as simple, reassuring, and easy to understand.
The testing reinforced an important design decision:
In healthcare, usability isn't only about speed. It also affects how confident users feel while making important decisions.
There was a natural temptation to make MedViva more comprehensive by adding more functionality.
But healthcare products can quickly become overwhelming when every possible action competes for attention.
The final direction prioritized accessibility and usability over unnecessary complexity.
That meant focusing the interface on the tasks users needed most and making those tasks easier to understand and complete.
The trade-off was deliberate:
A simpler experience with fewer layers was more valuable than a feature-heavy experience that demanded more effort from users.
The design is projected to support outcomes such as increased consultation bookings, improved medication adherence through reminders, and earlier care-seeking.
Usability testing also showed faster task completion and stronger confidence in the telemedicine experience.
These are projected product outcomes rather than measured real-world business results, since MedViva was a portfolio concept.
The more immediate validation came from whether users could understand and navigate the experience with confidence.
This project changed how I think about designing healthcare products.
Connecting patients to doctors is only one part of the problem.
The experience also has to help people understand their options, trust the professionals they choose, manage what happens after a consultation, and access the next step without unnecessary friction.
Trust creates confidence.
Clarity reduces uncertainty.
Convenience makes action easier.
For MedViva, those principles shaped the product from discovery through ongoing care.
Thank you for your time :)
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