FSTA
Helping fuel users find the nearest and most reliable fuel stations, faster, smarter, and with real-time updates.
Clients
Digprom Internship
Timeline
6 Weeks
Service
Mobile app
Tools
Figma, Figjam
What was the product?
A mobile application that helps drivers and vehicle owners locate nearby filling stations with real-time fuel availability while giving fuel station operator tools to manage inventory visibility and reduce customer wait times.
Who was the product for?
Fuel users: Who struggle to find stations with fuel, especially during scarcity
Filling Station Operators: Who need a better way to manage queues, communicate fuel availability, and reduce operational friction.
My role in the project
I led the entire design process, from product strategy and research to user experience design and prototyping. This was a self initiated project aimed at solving a relevant problem and showcasing my skills as a product designer.
User persona
To design with intention, we first had to understand our users, their goals, frustrations, and behaviors. These personas helped ground our decisions in real needs, not assumptions.
Managers Pain points
Drivers Pain points
What problem did i solve with the PRODUCT?
I tackled the widespread issue of:
Uncertainty during fuel scarcity
Wasted time and resources searching for fuel
Lack of demand visibility for filling stations
Inefficient communication from station to customers.
What was my solution to the problem
An intuitive platforms that allows users to:
Search and filter filling stations by location, fuel type, availability and price.
Get live fuel status updates.
Receive notifications when fuel becomes available nearby.
For station managers, a dashboard to update inventory, view traffic patterns, and manage announcement.
How i approached it
I began with secondary research, competitor analysis, and informal interviews with drivers and station staff. Then I mapped out the key flows for both user groups and prioritized features based on urgency and usability.
Project Timeline
Empathize Phase
Qualitative Research
Conducted 1 on 1 interviews with 2 Fuel Users and 1 fuel station manager.
Interview questions
What's your current process for finding fuel when there's a shortage?
Tell me about a time you went to multiple stations but didn't find fuel
How do you decide which station to visit
(For manager) What tools do you currently use to track fuel levels
(For manager) If there were a simple app that lets you update your station’s fuel status in real-time for customers to see, would you find that helpful? Why or why not?
Key insights derived
I often guess and hope the station nearby has fuel.
It’s stressful, especially when I’m low on fuel already.
Managers struggle to communicate real-time status to customers.
Users want real-time updates without calling or driving around.
Quantitative Research
Sent out a Google Form survey to 25 people who drive and use fuel regularly. Questions focused on frequency of fuel purchase, time spent looking for stations, and trust in fuel availability information.
Key insights derived
76% reported wasting time visiting stations without fuel at least once per week.
52% of respondents reported experiencing fuel unavailability at least 3 times per month, showing a consistent need for real-time fuel status.
88% of respondents said yes, indicating a high willingness to adopt a solution like FSTA.
What i designed
I designed over 30+ screens
Fuel User's Side: Station locator, map +List view, Fuel availability status, and alert status.
Station's side: Dashboard, Real-time fuel stock, and Station analytics.
High fidelity wireframe
Typography & color
What I Learned
This project deepened my skill in designing dual sided platforms with real world constraints. I also learned how to design with time-critical user needs in mind, like urgency, trust, and clarity in chaotic situations.
User Journey
Driver's User flow
Manager's User flow
Empathy Map
Usability Testing
Tested with 4 drivers and 2 station managers. Feedback revealed
Users wanted clearer queue estimate.
Station Managers needed a faster fuel-update system.
I iterated on both flows accordingly
Prototype video
What business problem did i solve?
Improved customer flow and visibility for filling stations, reducing overcrowding and improving demand prediction. Also helped users make better and faster decisions saving time and reducing frustration.
Most fuel apps are static or not updated in real-time. Many station lack tools to communicate fuel status digitally or don't prioritize UX for end users. I bridged this gap by designing a system that serves both sides efficiently.
How does my solution work with real constraint?
I designed the product with assumptions around:
Low tech environments
Human error in data entry
Intermittent network reliability
What are the consequences of my solution?
Positive:
Better fuel access during shortages
Reduced frustration and time waste
More transparency between stations and drivers.
Risks:
If data isn't updated regularly, trust can erode
Potential safety / Privacy concerns around location sharing (which I addressed with privacy settings)
Users use mostly only when their is fuel scarcity.
Measurable Result
If implemented, this could lead to:
40% decrease in unnecessary station visits
25% better fuel distribution management for stations
Higher user trust and repeat engagement through notifications and real-time updates.
Showcase of reviews
Final thoughts / if i had more time
If I had more time I'd explore:
Integration with third party APIs for live fuel inventory updates.
Government / Station collaboration for verified data.
Smart route suggested based on fuel availability.
This was a powerful exercise in designing for urgency and trust in a real-world scenario.
Thank you for your time :)
Open to full-time roles, freelance projects, and meaningful collaborations — contact me.